The marketing and PR fields are constantly changing. We want to make sure that you are always in the know. We’ve picked out what is trending this week and wanted to share the latest and greatest in the industry.

Fixing a Mistake

A big mistake can feel like the end; however, if handled responsibly and appropriately a brand can bounce back. In some situations, a mistake can be the wakeup call a brand needs to fix an issue and make changes that are necessary to improve. Check out what your brand should do in light of a mistake and how to be better, here: https://thinkradius.com/recover-making-public-mistake/

Why Visual Matters

You only have 10 seconds to communicate your message to a consumer before they lose interest according to Microsoft. Your messaging immediately needs to draw their interest before they get bored. That means, use less text and incorporate more visual. Learn more about visuals and why they are so important in marketing today, here: https://thinkradius.com/visual-content-matters/

Death Sells

You know the advertising adage that “sex sells”? Well, say goodbye to sex and hello to death. Globally there has been an upswing in the amount of advertising going out surrounding dying/death to generate sales. Check out some of the ads surrounding death and learn why brands are choosing to use this part of life in their marketing, here: https://digiday.com/marketing/deadvertising-lives/

Celebrate Pride

Instagram wants you to celebrate Pride this month with their stickers and rainbow brush tool. Look at Instagram’s latest support of the LGBTQ+ community and check out the artists who created them, here: http://www.adweek.com/digital/instagram-stickers-rainbow-brush-lgbtq-pride-month-2017/

Ad of the Week

It’s fairly obvious that our society has grown to become reliant on apps. Apple knows it and they created our ad of the week with the world without apps video for WWDC17. Some viewers thought it was funny with its ridiculous nature, others found it offensive and felt Apple was talking down to consumers. Watch the ad for yourself and decide what you think about an app-free world, here: https://techcrunch.com/2017/06/05/apples-idea-of-an-apocalypse-is-a-world-without-apps/