The marketing and PR fields are constantly changing. We want to make sure that you are always in the know. We’ve picked out what is trending this week and wanted to share the latest and greatest in the industry.

What is Public Relations?

PR is one of those careers that you’ve heard of but it isn’t quite as easy of a career to define as a lawyer, doctor or accountant. So what is public relations? Find out here: https://thinkradius.com/what-is-public-relations/

Creating Effective Video Content

Video is one of the best ways for a brand to get its message across. Think of the Budweiser Clydesdale commercials, Buzzfeed Tasty videos or even Snapchat. They all are very different types of videos, but all are equally effective in their own way. See how to get the most of video content here: https://thinkradius.com/how-to-create-effective-video-content/ 

Airbnb is Making More of Your Experience

The travel business has announced this week that they are transforming their brand into a “holistic travel” company, said CEO Brian Chesky. The purpose is so people view Airbnb as a destination with new-featured focuses within the app, such as: experiences, places and then homes. Read more about it here: http://www.adweek.com/news/advertising-branding/airbnb-just-expanded-its-app-significantly-adding-local-experiences-and-restaurant-reservations-174687

Transgender Tinder

The notorious dating app, which launched in 2012, has taken strides by giving more gender options than “female” and “male.” Tinder CEO, Sean Rad said that after they realized some users were feeling like their profiles weren’t being appropriately portrayed. Find out more about the changes here: http://time.com/4568225/tinder-gender-feature-transgender/

McDonald’s is Making More of Your Experience

The fast-food brand is converting into a fast-casual model that you can experience in 2017. Rather than customers waiting around the registers after placing their orders, McDonald’s employees will bring orders to a customer’s table. See more about the new model here: http://www.adweek.com/news/advertising-branding/mcdonalds-will-start-bringing-your-food-right-your-table-2017-174696