Whether you’ve been favoring Facebook for years, were one of the early MySpace activists, or are new to social media all together; learning how to effectively use Twitter is a trending skill that can prove profitable in today’s business world.

In fact, you’re considered “out of the loop” if your company has no identity or presence on Twitter. Once that identity is established however, it’s all about the X’s and O’s moving forward that will make your company socially presentable, and in return, profitable.

Allow us to lay out our top three components of running an effective Twitter business campaign.

#1 – Establish Effective Audiences:

This is a no-brainer for social networking, as your messages are only as strong as the size of your audience. Create the scene for who you want to broadcast and market to by conversing with people inside of those realms. If a competitor is running a sale, Tweet them and ask specifics and details. If a current customer is asking for industry-related advice, chime in with your company’s stance and offerings. If a publication is running poll questions or contests, participate as actively as possible. To outsiders, these conversations and interactions won’t go un-noticed; they’ll gain curiosity and popularity, which will snowball-effect into more visual followers and message listeners.

#2 – Vary Your Message:

Nobody wants to listen to a robot, or feel like they are watching paint dry as they read through their Twitter feed. Spice things up, keep a continuous assortment of message content, and avoid diving too deep into the negative things in the world. There’s no such thing as the “perfect equation” to crafting business-related Twitter posts, but make it a focus to keep all variables in mind. Create your Tweets with some personality and flair, which will place your business in its own niche amongst the online audience. Giving your account and messages some TLC, attention to detail, and creativeness will yield the mixture an impressive business Twitter account needs to contain.

#3 – Incorporate Branding:

Every company has their own font-types, letterheads, logos, taglines, slogans, and quotes. Let those be seen on Twitter, and not just around the office or in print. Ever notice the blank egg icon for some business accounts? This is the peculiar stock icon that is implemented when users don’t add their own graphic to their profile. Get tired of looking at the same dull blue screen on most accounts? This is the default look Twitter gives to profiles that go un-customized. Don’t fall into this easy rut of going with the standard Twitter image. Take time to use programs like Photoshop or Picnik to utilize your company’s branding visuals and marketing graphics in the Twitter community. These aspects are easily accessible under the Settings tab at the top of the profile screen, and will take you the extra mile while adding validity and credibility to your business Twitter account.