WHY WE EXIST

WE STARTED IN INDIANAPOLIS A DECADE AGO.

We love Indianapolis.  It is a beautiful city in the Heartland of America, full of great sports events and emerging businesses.  We’ll be the first to admit it’s not Madison Avenue, and we love that about Indianapolis.

You see, we realize that not all of your customers are going to live the New York or LA lifestyle.  Most of those who are buying your products and services are surrounded by amber waves of grain, not high rises.

While we have grown into an agency serving clients across the country, and the globe, we understand the importance of sticking to our roots and continuing to help brands market in the year we actually live in.  Call us crazy, but we don’t think it requires a Madison Ave address to accomplish that.  Matter of fact, we think just the opposite.

Why Radius?

NOT YOUR TYPICAL AD AGENCY

Just so we are all on the same page, let’s be clear. We are an ADVERTISING AGENCY. But you don’t have to meet with us for very long to realize we are different. We throw out typical industry terms like “impressions” or “exposure”. We don’t invest your brand into television buys because the rep takes our team out to lunch frequently.

Instead, we use data to drive our strategy and we focus on revenue for our clients. This constant focus on growing your company drives our objectives and the creative behind it. As a result, you get an agency parter with transparency about our effectiveness.

"Too many companies are still marketing like it's 1995. If you think your consumer's attention hasn't shifted in over two decades, you deserve to be put out of business by the competition."

- Doug Winegardner, Founder & CEO

DRIVE STRATEGY

Constantly Evolving to Achieve Results

Our process examines your entire brand, and develops custom strategies that accomplish your goals. As our relationship grows and your brand changes, we evolve our strategies.  The sole focus of our DRIVE Strategy is to help you expand the reach and power of your brand.

DISCOVER

We take a great amount of time to discover your purpose, process, and goals.  We never loose site of the fact that this is your brand, not ours.  You help give us direction, and we match that with unparalleled research.  Our ultimate focus is helping you reach your goals.

RECOMMEND

We help bring our wealth of knowledge, research, and experience to the table for you to utilize.  We present multiple recommendations that can help you improve on your current strategies or take you on a brand new path.   We will give you our unbiased opinions based on what fits your situation, not what is best for our pockets.

IMPLEMENT

The most important part of growing your brand is not a plan of action, but rather moving that plan into action.  This is the stage where we go to work and start delivering results for our clients.

VERIFY

Constantly looking for feedback is what makes our approach unique.  Traditional forms of communication offered very little real-time data about their effectiveness.  Our strategies produce up-to-the-minute information that provides valuable insight for our clients.  We are always verifying what is working best and what needs improvement.

EVOLVE

Our vision is that your brand never loses momentum.  We know that there is never a single campaign that works 100% perfect.  We can admit that, others will not.  In a world that is ever-changing, it is always essential to learn and evolve.  The effectiveness of theDRIVE Strategy is that the wheel never stops turning.

READY FOR YOUR MARKETING TO GET RESULTS?