When it comes to marketing, change is the name of the game. We want to make sure you are always in the know. Here are the trending topics this week to help you stay up to date and in the conversation.
Masters of Marketing
On October 3rd, the Masters of Marketing Awards took place in London. This year’s brand of the year –Maltesers. Yep, that’s right, the spherical malt center candy surrounded by milk chocolate. Maltesers has differentiated its brand by putting inclusivity at the heart of it’s positioning. Read more about the brand of the year and other winners here: https://www.marketingweek.com/2017/10/04/masters-of-marketing-awards-2017-specials/
Instagram added a feature allowing users to include a two-answer poll to their story where friends can respond to the poll with one quick click. You might have seen a similar feature on Snapchat recently, but there is one main difference between the polling features. Instagram polls are not anonyms. The person who created the poll gets to see who voted for what. Poll: Would you answer a poll where others can see your response? Yes. No. Learn more here: https://techcrunch.com/2017/10/03/instagram-stories-mimic-polly-with-new-polls/
Fast Food Rap Battle
On Monday Oct. 2nd Wingstop twitted a reconstructed verse from Migos’ song “Bad and Bouje.” Wendy’s quickly joined in replying “Sit down, be humble” to Wingstop’s tweet. The exchange lasted all day and gained a lot of attention with over 9 million impressions and 72,000 retweets. See the original tweets here: http://www.adweek.com/brand-marketing/wingstop-and-wendys-got-into-a-rap-battle-in-the-most-2017-brand-marketing-story-imaginable/
Beefing Up Advertisements
The U.S beef industry resurrected its 25-year old slogan, “Beef. It’s What’s for Dinner,” in a marketing campaign targeting millennials. The advertisements contain nostalgic elements, including a narration alluding to “Old MacDonald Had a Farm.” With a decrease in beef consumption and a sharp rise of health concerns about red meat, can this campaign get individuals eating more meat? Read more here: https://www.wsj.com/articles/beef-industry-aims-to-herd-millennials-with-nostalgic-ad-1507201382