The marketing and PR fields are constantly changing. We want to make sure that you are always in the know. We’ve picked out what is trending this week and wanted to share the latest and greatest in the industry.

Social Media Craze

Social media is one of the easiest channels for a brand to market themselves. However, once you’re running a Facebook, Instagram, Twitter, LinkedIn, Snapchat, Tumblr, YouTube and Pinterest account— it gets difficult. Your content starts getting diluted, and rather than customize each platform, you’re sending out mass posts that might not work on varied accounts. Find out if you’re juggling too many platforms and how to control them, here:

Champagne & Caviar

There is some weird misconception going around that public relations is an easy profession. One of the reasons that perception is floating around could be the media. Shows depict the career as one that is glamorous and simple. Nothing could be further from the truth. While the career is extremely enjoyable, there are a lot of hours, work and detail put into every single project. Check out more about public relations and learn what really goes on, here:

Baby Royalty

Beyonce has officially announced the birth of her twin sons Sir Carter and Rumi via Instagram. The caption reads, “Sir Carter and Rumi 1 month today.” After a fairly secretive pregnancy, fans showered Queen Bee with likes. In fact, her post has over 11 million likes, the current most-liked post ever on Instagram. Take a look at the latest Carter family additions, here:

A Dancing Hotdog

The birth of augmented reality has offered so much hope and insight into the future. In fact, Apple CEO, Tim Cook said AR makes him want, “to yell out and scream.” Little did he know, it would birth a dancing hotdog. Snapchat is infamous for constantly releasing new filters. The latest craze? A 3-D dancing hotdog that you can move around and place within your snap. Find out what you need to know and how to use it, here:

Best Ads of 2017 (So Far)

Adweek has released their favorite ads of 2017 thus far. This year has been a great year for beautiful, inspiring, humorous and entertaining advertisements. Check them out and let us know what you think.