The marketing and PR fields are constantly changing. We want to make sure that you are always in the know. We’ve picked out what is trending this week and wanted to share the latest and greatest in the industry.
Up Your Social Media Game
As we get further along in 2017, you should have a clear idea of how your brand is meeting its goals. Whether it’s to gain more followers, put out original content or develop better relationships with your consumers—it is important to keep customer engagement goals on the top of your mind. Use these resources to strengthen your brand’s social game: http://thinkradius.com/predictions-social-media-2017/
What Exactly Do You Do, Again?
If you work in the PR field, you are used to family members and friends constantly asking, “so what exactly do you do?” It can be frustrating to explain your career to people over and over. Rather than let the annoyance get to you, send your loved ones this: http://thinkradius.com/what-is-public-relations/
Overbooking Leads to Extreme Backlash
United Airlines has faced severe outrage after a man was forcibly removed from a plane due to overbooking. Not only is United receiving PR backlash for their method of removal and weak corporate response, but they’re also facing consumers now refusing to book with their airline. Learn more about the situation here: http://www.cnn.com/2017/04/11/asia/united-passenger-dragged-off-china-reaction/
As a result of countless fabricated news stories being published on Facebook, the social media platform has taken action. Facebook is now working with users to educate them on how to spot fake news stories. Learn more about fake news and how to remain educated on what is real and what is false, here: http://www.businessinsider.com/facebook-how-to-spot-fake-news-2017-4
The infamous do-it-yourself social media platform has announced that they have 175 million monthly active users. The platform has evolved from solely serving consumers, to fitting in new ways for brands to advertise and reach their consumers. Keep pinning and check out what caused the large spike in growth, here: http://www.adweek.com/digital/pinterest-175-million-monthly-active-users/