The marketing and PR fields are constantly changing. We want to make sure that you are always in the know. We’ve picked out what is trending this week and wanted to share the latest and greatest in the industry.

Strong Content Generates Growth

When it comes to video, quality is always better than quantity. To create the best video content, you need to put consideration into it. Putting content out, to just put it out, wastes time and can truly detract from your brand. Learn more about creating great video content and how it will push your brand forward, here: http://thinkradius.com/how-to-create-effective-video-content/

Juggling Social Media

Social media is a great resource for brands to use. However, having too many social media accounts can take away from what you’re trying to say. The more accounts you manage, the more diluted your message is. Check out how to have a strong social media strategy and use it to your brand’s advantage, here: http://thinkradius.com/are-you-juggling-too-many-social-media-accounts/

$1 Subs For All

Jimmy John’s upped the customer appreciation game, yet again. This year, to say “thank you,” they are selling their #1- #6 subs on May 2 for $1. See which local Jimmy John’s restaurants near you are participating and what time dollar subs begin, here: https://www.thrillist.com/news/nation/jimmy-johns-1-dollar-subs-sandwich-customer-appreciation-day-2017

99 Problems But Active Users Ain’t One

Instagram has announced that they officially have 700 million monthly active users. This impressive growth is credited to the Facebook-owned app making it easier for consumers to sign up and releasing tools that make it easier to find your Facebook friends on the photo-sharing platform. Read more on Instagram’s growth and what they expect in the future, here: http://fortune.com/2017/04/26/instagram-users/

Ad of the Week

After Pepsi’s social awareness ad fail, one would think that brands might be tentative to release anything of a similar, political nature.  Instead, Heineken stepped up to the plate, and they knocked it out of the park. Their “World’s Apart,” ad covers many controversial issues, but showcases it in a way that helps us all understand that humans are human, first. Watch the full ad and see why this commercial has millions of views, here: http://www.businessinsider.com/heineken-ad-worlds-apart-transgender-climate-change-feminism-2017-4