The marketing and PR fields are constantly changing. We want to make sure that you are always in the know. We’ve picked out what is trending this week and wanted to share the latest and greatest in the industry.

Online For The Win

It’s 2017 and 96 percent of Americans not only shop online, but they prefer online shopping over shopping in stores (CPC Strategy). If your brand isn’t online, now is the time to add that to your repertoire. Your customers enjoy convenience and want to browse your inventory from the comfort of their home. Still not convinced to go online? Check out why e-commerce is crucial, here: https://thinkradius.com/ecommerce-will-help-brand/

Screen Time

4 hours of your day is devoted looking at your mobile phone according to comScore. Quick math for you— that’s 86 hours a month. What we’re getting at here, is that if you’re dedicating four hours a day to your phone—so are your consumers.  Your brand needs to be mobile. Create a streamlined mobile experience for your customers and watch as your brand awareness and sales grow. Learn more about going mobile and why it’s critical for your success, here: https://thinkradius.com/3-reasons-brand-needs-mobile/

The Race is On

The greatest spectacle in racing takes place Sunday. As an Indianapolis agency, we couldn’t let May go by without talking about one of the world’s largest motorsport events. However, rather than talking about the race, we want to talk about sponsorships. How much would it cost for your brand’s logo to be plastered on an infamous Indy 500 car? Click here and see what brands are paying: https://www.youtube.com/watch?v=eif1eP_LQoU

Snapchat Wants You(r Advertisements)

Snapchat wants to have a great second quarter and to do so— they need advertisements. They’re trying to entice brands to buy advertising space on the platform with discount offers and other incentives. Are these incentives working? Check out all of the bonuses and what advertisers think about them, here: https://digiday.com/marketing/snapchat-wooing-ad-buyers-discount-coupons-bonuses/

Ad of the Week

The world’s most eligible bachelor is 43-year-old Sudan. He lives on 90-acres of land and has military-trained security for protection.  Oh, did I mention he’s a rhino? He’s the last male Northern White Rhino in existence and he’s looking for his match. The Ol Pejeta Conservancy teamed up with Tinder to help Sudan find his mate. Learn more about one-of-a-kind Sudan and how Tinder users can help him find his mate, here: http://www.adweek.com/creativity/the-worlds-most-eligible-bachelor-on-tinder-is-literally-the-last-of-his-kind/