The marketing and PR fields are constantly changing. We want to make sure that you are always in the know. We’ve picked out what is trending this week and wanted to share the latest and greatest in the industry.
If you know it’s time to put out new content, but don’t have the time to write up a totally new piece—freshen up an old one. Update some of your older content if new information/details are released. See how to get the most out of your marketing time, here: http://thinkradius.com/making-the-most-of-your-marketing-time/
When it comes to putting out strong video, it’s important to remember quality over quantity. You always want consumers to leave a video learning something new or wanting more. Check out how to put out the best video content, here: http://thinkradius.com/how-to-create-effective-video-content/
One Pump of Magic, Please
Starbucks has created hysteria in the market with their limited edition Unicorn Frappuccino. The non-coffee based frappe has generated social media craze with countless photos, videos and GIF’s about this drink. Be sure to get your piece of the magic before April 23rd, when the mythical treat will be pulled from the menu. Learn more about what’s in the drink and where you can find it, here: http://money.cnn.com/2017/04/19/news/companies/starbucks-unicorn-frappuccino/
16-year-old Carter Wilkerson is making Twitter history due to his love for Wendy’s chicken nuggets. He sent a tweet to the fast food restaurant, asking how many RT’s would it take to get free chicken nuggets for a year—he got a response. 18 million.
The challenge has been accepted; can Carter get the 18 million he needs? See here: https://nuggsforcarter.com/
The Biggest Birth of 2017
It’s an actor, it’s a model…. no, it’s a giraffe. April, a pregnant giraffe, has become one of the largest trending topics since a live stream of her pregnancy was made public. After weeks of live video and conversation—April gave birth. Learn more about April, her calf and the stats behind all those views, here: http://www.adweek.com/digital/april-the-giraffe-youtube/