At this point you’ve probably heard and read more than enough “new year, new me” announcements. While you may not always stick to that diet plan you’ve been talking about, it is important for your brand to reinvent itself from time to time.
We’ve taken a hard look at what social media platforms have done in the last year and are looking forward to see what they have in store for us in 2017. Here are our predictions of what is to come in the next 365 days for social media.
Why just view a video, game, advertisement, etc., when you can become a part of it? With the latest virtual reality trend, consumers are able to step into a world that their favorite brands have created for them. What makes VR really stand out is that it is so immersive and it encourages consumers to truly interact with the brand. In 2017, we expect the trend will only continue to evolve as more brands take advantage of phone-based VR systems and invite their customers to enjoy the interactivity.
However, we do think VR is a proceed with caution area. This is a slow moving trend and is not the place to throw your entire ad budget.
Mobile Advertising Will Expand
In 2016 nearly 1.8 billion people had active social media accounts according to Social Pilot. What that tells you is you is that your brand could have up to 1.8 billion opportunities to reach consumers with your advertisements.
Facebook is the alpha when it comes to social media advertising revenue. Last year they stated that they brought in more than $7 billion in ad revenue, 80 percent of which came from mobile ads.
Twitter has significantly fewer advertisers than Facebook. The platform has 130,000 advertisements according to Twitter CFO Anthony Noto. Although Twitter growth has declined in public use, they are continuing to grow their number of advertisers with a 90 percent year-over-year added Noto.
In 2017 we expect to see platforms like Instagram and Snapchat step into the ring to compete for more ad sales.
With your brand, let this be the year you experiment with mobile ads for your brand. Test the waters and see what platforms give your brand the most return and engagement and move from there.
Live Video Gets Bigger
2016 was just the beginning for live video. With Facebook Live, Periscope, Snapchat, etc., consumers got a taste for enjoying live video—or going live themselves. Last year was just a tease and now 43 percent of marketers plan to use interactive video this year according to a survey done by Wyzowl.
This year more and more brands are hiring on video production teams to keep up with the live demand and working harder than ever to keep consumers intrigued and invested in their brand. In the next 365 days we expect to see more live series, live Q & A sessions, providing a product demonstration or tutorial and more.
Social Media Product Sales
Have you ever seen a product on social media and wanted to purchase it right then? Well, 2017 is the year for consumers. Online shopping is only continuing to grow— in fact, 51 percent of consumers make their purchases online according to Fortune.
Social media platforms like Pinterest, Instagram, Facebook and more are giving users the option to click on a post and be taken directly to a product line to make a purchase. Adding a “Buy Now” call-to-action availability with your product on social media will encourage consumers to buy your products without being too intrusive. In turn, your ecommerce sales will elevate and your brand will be promoted.
A Move From Snapchat to Instagram
Last year Instagram was taking a lot of notes on how Snapchat ran their app. In doing so they created many similar features. Like Instagram Stories, sharing instant images, stickers and more.
While Snapchat might be the originator of the disappearing image and 24-hour long visual storytelling— Instagram continues to see huge growth in their version. After only two months of its installation, it was reported that Instagram Stories were seeing more than 100 million daily active viewers. Plus, the Facebook-owned app has 600 million users compared to Snapchat’s 150 million.
With a 450 million-user difference, brands are going to lean towards using Instagram Stories to make sure their reach is greater. If your brand isn’t using Instagram yet, now is the time to dive in.
This does not mean Snapchat should be ignored, however. We still believe Snapchat is a strong long-term play for advertisers. Luckily, many of the content skills you will implement for Instagram convert nicely to Snapchat.
Social media is constantly changing and moving in new directions unforeseen. The best prediction we can give your brand is to expect the unexpected. Be ready for to change with the evolution and watch your brand prosper.