Short-form video has been one of the most important aspects of digital marketers’ strategies for several years. Through platforms like TikTok and Instagram Reels, brands found they could reach their target audience more effectively by incorporating shorter videos into...
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Why So Many Creators are Incorporating DMs Into Their Social Media Strategies
Social media is the key platform for brands and influencers hoping to engage an audience of loyal followers and customers. As such, the most innovative creators are constantly reinventing their social strategies in hopes of finding new ways to increase engagement and boost...
The Rise of TikTok & Fall of Twitter
TikTok has been rising in popularity at a breakneck pace for years. Following the recent mass exodus of Twitter users, their user base has grown even more rapidly – and so has their advertising business. With more than one in five Internet users regularly using TikTok, any...
The Gamification of Social Media
Did you know it’s been nearly 20 years since the start of the social media age? After MySpace’s launch in August 2023, we’ve seen social media evolve from posting simple status updates to creating three-minute-long Reels and communicating through live videos. Over that...
Marketing on TikTok: The Dos and Don’ts
TikTok and its one billion monthly active users have taken the marketing world by storm. If you've considered creating an account for your business but aren’t sure where to start, this is the list for you. We’ve compiled the most important TikTok dos and don’ts to consider...
A Guide to LinkedIn Audiences
LinkedIn offers some of the most advanced audience demographic data of any social network site. Companies can delve into specifics on their organic followers and paid ad audience alike, learning important details about their job functions, seniority, industry and more. For...
How to Optimize Your Facebook Paid Ads
Facebook ads are perhaps one of the most accessible and talked-about marketing methods among business owners today. Facebook is a relatively intuitive platform, and social media experts often tout their ads’ effectiveness. It’s for good reason: more than 1.6 billion people...
Navigating Negativity Part 2: Spreading Positivity on Social Media
Now that we understand why divisive content tends to spread on social media, you’re probably wondering how we can make it better. Wouldn’t it be great if we could close out of each app with a smile on our face instead of a headache? After months of anxiety-producing news,...
Navigating Negativity Part 1: The Social Media Algorithm
We love to talk about how brands can use social media to drive conversation and form lasting audience connections. In many cases, this is still true, and many users are amazing at creating a positive online environment. Unfortunately, we all know that social media can...
How to Effectively Use Live Video
In our last article, we discussed why live marketing is so effective for building audience relationships. But what is your brand supposed to talk about when you go live? Keep reading for some ideas to get started. Q&A If you’re just getting started with live video, a...