As you may have heard in the news recently, there are many reasons to be optimistic about a comeback for the US economy in 2021. You can read more about the predictions for the years ahead here. Consumers will soon be ready to spend their saved-up cash, and...
Back in the 1920s, many countries of the world experienced a cultural and economic boom following the devastation of World War I. The American economy grew by more than 40 percent during this time, and stock market prices climbed rapidly. The recovery throughout the decade...
If you used Google in the 2000s, you may remember when the search engine first started morphing their homepage logo into themed artwork and interactive games for special occasions, such as the 30th anniversary of Pac-Man. These games, eventually called Google Doodles,...
When video games were first introduced in the early 1970s, brands like Atari quickly won over consumers. Now, with the immediate sellouts of the new Playstation 5 and Xbox Series X, along with the continuing popularity of the...
As we head straight into the holiday season, brands and social media platforms are facing big changes. Catch up on all the ever-changing marketing news you need to know in our Weekly Must Reads. Ben & Jerry’s and Colin Kaepernick Change the Whirled Ben...
We’ve all heard the old adage: expect the unexpected. I don’t think any of us were prepared for quite how extreme the unexpected could be, though, until we were forced to live through the year of 2020. This year has brought a seemingly endless stream of...
With many new campaigns focused on memes, spoofs and adaptations, it seems marketers have had a fun week. Check out all the new stories you need to know in our Weekly Must Reads. Brands’ New Favorite Meme Anyone who has been on Twitter in the last month has likely seen the...
Anyone who has watched live TV in the last few years has surely seen a number of big-budget ads that use nostalgia to get their message across. It’s become a popular tactic for brands’ Superbowl commercials in recent years, and big names like Coca-Cola and Microsoft use it...
What’s the feeling you get as you flip through your old yearbooks, re-tell favorite stories with old friends and watch the movies you loved as a child? It’s warm, fuzzy, sentimental, and transports you to a time when everything seemed a little bit easier and better. That...
According to the Harvard Business Review, just 9 percent of businesses come out of an economic slowdown with higher sales and profits than before. The companies who are fortunate enough to be in that elite group aren’t the ones that cut budgets deeply and quickly. They’re...