Every business professional wants to appear polished, professional and sharp when they represent themselves and the company they work for. That’s why we meticulously choose our attire, business cards and Zoom backgrounds before meeting with clients or colleagues. However,...
The latest news and insight from the marketing world.
Marketing in 2012 vs. 2022: How Far We’ve Come
Now that we’ve entered the year 2022, we thought it would be a good time to take a walk down memory lane to the marketing world of ten years ago. It’s safe to say that we’ve all come quite a long way since then, from our marketing strategies to social media features and...
5 Reasons to be Thankful for Digital Marketing
‘Tis the season to give thanks – and around here, we’re pretty thankful this season (and every season) for the bread and butter of our agency, digital marketing. In the past decade, digital marketing has gone from an emerging industry to the advertising method of choice...
Weekly Must Reads
College football is back, and so are sports-focused campaigns from some of the biggest brands. Catch up on all the marketing and advertising news you need to know in our Weekly Must Reads. College Football’s Opening Weekend Highlights NIL Change This summer saw a landmark...
Weekly Must Reads
This week, brands are getting creative to find new and effective ways to communicate with their audience. Catch up on their latest marketing and advertising efforts in our Weekly Must Reads. Peyton Manning Is Now on Tap Last weekend, legendary quarterback Peyton Manning...
The Relay Between Sales & Marketing
For most businesses, the sales process is like a relay race. To win customers, it takes impressive performances during every leg of the race. Your team might begin with other crucial members, such as finance or product development, before handing the baton off to marketing...
Reignite Your Growth Flame: How to Resume Marketing After a Hiatus
If you’re one of the many companies who chose to press pause on marketing during the chaos of the last year, we get it. A survey conducted in 2020 found that nearly 70 percent of brands planned to decrease their advertising spend for the year. However, if you find yourself...
How Marketing Can Help Overcome Pandemic-Influenced Hiring Challenges
It’s time to get back to work! With vaccination rates rising and restrictions lifting across the US, we’ve all heard that businesses are starting to bounce back. However, a March 2021 survey from National Federation of Independent Businesses found 42 percent of business...
Using Technology to Promote Inclusivity & Relatability in Marketing
In the past, technology has always evolved to meet the needs and improve the lives of people and businesses. As the Internet began to become more popular among consumers, Wi-Fi was invented to give people more flexibility and freedom while staying online. Today, in light...
Marketing Lessons from 2021’s Biggest Pop Culture Moments
Pop culture is embedded into each of our lives, whether we realize it or not. The themes within popular media are often reflective of the current climate in our world, and the overarching lessons in some of the most popular TV shows today can inspire us to take new...