When your company looks ahead at your marketing plans for 2024, you might be wondering how your brand can prepare for expected changes and take advantage of emerging trends. Based on anticipated market conditions and consumer expectations, we’re advising businesses to...
The latest news and insight from the marketing world.
Plan Your Black Friday and Cyber Monday Marketing Strategies
For most B2C businesses, the holiday season represents the most critical period of the year for sales. Each year, consumer demand spikes in November and December in anticipation of giving gifts and hosting celebrations. Naturally, those sales peak each year on Black Friday...
Marketing Fears for Businesses in 2024
As we near the end of another year, many companies have already started planning for 2024. However, planning your upcoming marketing activities can be stressful when you think about all the potential pitfalls and changes we may see in the months to come. If you’re one of...
What We Can Learn About Marketing from NFL Teams
While professional American football is one of the most beloved sports in the US, the group that runs it – the National Football League, or NFL – is first and foremost a business. A very, very successful business. The NFL is the most profitable sports league in the world,...
How Brands Are Branching Out with Short Form Video
Short-form video has been one of the most important aspects of digital marketers’ strategies for several years. Through platforms like TikTok and Instagram Reels, brands found they could reach their target audience more effectively by incorporating shorter videos into...
Why Brands Are Changing Their Search Engine Marketing Strategies
Web search and SEO have been digital marketing hallmarks for brands of any size for years. According to Statista, organic search is responsible for 53 percent of a website’s total traffic on average. To get their brand in front of their target audience, creating...
Why So Many Creators are Incorporating DMs Into Their Social Media Strategies
Social media is the key platform for brands and influencers hoping to engage an audience of loyal followers and customers. As such, the most innovative creators are constantly reinventing their social strategies in hopes of finding new ways to increase engagement and boost...
The Marketing Power of Sustainability
In recent years, as extreme weather patterns and damage to the environment have increased, so has Americans’ priority on sustainability. According to a recent study from Nielsen, 78% of consumers reported that a sustainable lifestyle was important to them. With consumers...
The Future of Generative AI in Marketing
Generative AI is the latest technological advancement that has our world spinning on its head. These platforms, including ChatGPT and Dall-E, are an advanced form of artificial intelligence that use existing data to create a new output, such as text, code, or an image....
Weekly Must Reads
Need a quick refresher on the latest marketing and advertising stories of the week? We’ve got you covered. Catch up on the news you need to know in our weekly roundup. March Madness Brings in Record Ad Spend The men’s and women’s NCAA Tournaments kicked off late last week,...