Management

The latest news and insight from the marketing world.

 

Cause Marketing for Small Businesses

Cause Marketing for Small Businesses

Think back to a time when you saw a commercial that was about more than just a product or service. It may have been an ad that delivered a lasting message instead. If you remember a commercial like that, chances are it’s because it meant something to you personally. This...

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How to Recover After Making a Public Mistake

How to Recover After Making a Public Mistake

One of the greatest fears of every business owner or executive is making a huge public mistake and having it spread like wildfire. Unfortunately, mistakes happen. No matter how many safeguards are put in place, mishaps are known to occur and when they do, they can be...

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4 Simple Ways to Cut Startup Expenses

4 Simple Ways to Cut Startup Expenses

One of the best ways to increase your chances and give your business the time it needs to learn and adjust to the market is to slash your expenses.  Here's four ways to make that happen: Hire Cleverly You need manpower, but you can't quite afford it.  How do you pay...

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Why Would You Hire Marketing Staff Again?

Why Would You Hire Marketing Staff Again?

It is a question I ask our clients and prospects regularly.  It is also the source of frequently complaints from our clients.  The internal marketing staff. Businesses across the nation, both large and small are struggling to grow and adapt to new marketing strategies. ...

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7 Ways to Make 2014 the Best Year Yet

Why shouldn't 2014 be your best year yet? It's a new start. Sure there will be challenges, but all in all things are moving along well enough for any smart person to take on the world, and achieve success and happiness. Don't wait until the parties are done and the...

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5 B2B Marketing Trends to Watch

Today's B2B marketers find themselves confronting a rapidly shifting landscape. The ever-increasing array of digital/social options means that if companies are to engage with their customers, employees, or competitors through social media, they must use a variety of...

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