Management

The latest news and insight from the marketing world.

 

Marketing Fears for Businesses in 2024

Marketing Fears for Businesses in 2024

As we near the end of another year, many companies have already started planning for 2024. However, planning your upcoming marketing activities can be stressful when you think about all the potential pitfalls and changes we may see in the months to come. If you’re one of...

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5 Bad Marketing Habits to Ditch in 2023

5 Bad Marketing Habits to Ditch in 2023

The New Year is a time of fresh starts. It gives us a chance to evaluate our lives, set goals for the year ahead and make plans to revise what isn’t working – in both our personal and professional lives. As a marketing agency who works with businesses of all sizes and...

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Editing Checklist for Professional Writing

Editing Checklist for Professional Writing

Creating quality content is an important part of many marketing campaigns. Content draws readers in by offering educational tips or valuable ideas, which builds meaningful connections with the audience and in turn boosts traffic to the brand’s website. However, content is...

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The Relay Between Sales & Marketing

The Relay Between Sales & Marketing

For most businesses, the sales process is like a relay race. To win customers, it takes impressive performances during every leg of the race. Your team might begin with other crucial members, such as finance or product development, before handing the baton off to marketing...

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Correlation vs. Causation in Marketing Data

Correlation vs. Causation in Marketing Data

Each year, ice cream consumption and homicide rates tend to rise at shockingly similar rates. It begs the question: does ice cream really cause people to commit crimes? It should come as no surprise that the answer is no. This is a classic example of correlation, not...

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