Branding

The latest news and insight from the marketing world.

 

How to Create User-Friendly Brand Guidelines

How to Create User-Friendly Brand Guidelines

Have you ever received marketing materials from a potential partner or vendor and noticed how all of their branded materials look seamless and well-coordinated? Brand consistency is crucial to maintaining a professional look and feel throughout the organization. Brand...

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Story Time: The Importance of Brand Stories

Story Time: The Importance of Brand Stories

When we started Radius, it was during the lows of the Great Recession. Our founder came from the high dollar, flashy world of sports marketing, and as budgets tightened, he noticed many marketing executives and company owners struggled to determine which pieces of their...

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The Power of Brand Consistency

The Power of Brand Consistency

Imagine yourself doing your weekly shopping at the store. If all the names and logos were removed from their products, which brands would you recognize? You might immediately identify the bright orange laundry detergent bottle as Tide, the red soda boxes accented with a...

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Create a Meaningful Message: Risk and Reward

Create a Meaningful Message: Risk and Reward

In today’s unpredictable social climate, companies are faced with the decision, or rather responsibility to send messages through marketing and advertising. Individuals are exposed to anywhere from 5,000 to 10,000 advertisements each day, and with over 200 billion dollars...

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How to Start Marketing Your Brand Digitally

How to Start Marketing Your Brand Digitally

Consumers are always evolving— shifting away from the old in pursuit of the latest trends. Businesses have been slow to evolve alongside their consumers.  Companies everywhere are clinging to irrelevant marketing platforms: billboards, newspaper ads or radio spots. Now,...

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Ad Madness

Ad Madness

Budweiser Since Budweiser began they have been able to provide an experience with each of their ads. With this campaign they don’t just give viewers beer; they give them a hot day at the pool with attractive women. Budweiser has stayed at the top of the field when it comes...

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