Is your brand mobile? If you pay attention to the numbers, it should be.
The percentage of adults who own a smartphone in the U.S. has grown from 35 to 68 percent in the last 5 years according to the Pew Research Center. As our society becomes more reliant on mobile devices for communication and entertainment, many media organizations have taken steps to use mobile marketing to benefit their brand.
Has your brand taken the leap?
Find Your Audience’s Attention
Consumers are looking for your products or services. Increasingly, the first place they start their search is from their mobile device. If consumers are not able to find you on social media or through search, it is highly likely they will find your competitor.
You cannot afford to ignore where more and more consumers are placing their attention. According to eMarketer, the average American adult will spend around three hours and eight minutes every day on their smart phone. If you want to reach your audience, you must first concentrate on where they place their attention.
Prevent Losing Your Customers
40 percent of consumers leave a website that takes more than three seconds to load stated Kissmetrics. Increasingly, consumers will also leave a website that does not format properly on the device they are using most – their mobile phone. The reality of losing nearly half of your mobile audience will limit your growth potential and could really affect the bottom line of your business.
Step Up Your Engagement
Strong customer service and engagement has become one of the largest focuses as more brands shift toward mobile marketing. A wide variety of social media networks has given consumers a multi-platform option to reach out your brand.
Whether it’s a customer saying how much they love an item they purchased, a question or a comment about a purchased product or a raving fan telling their friends about your brand – you have an opportunity to win relationships on social. Engaging with consumers will keep them satisfied and develop a stronger loyalty with your brand.
If your brand needs more information on mobile marketing and how it can benefit your organization, download Radius Media’s Mobile Marketing white paper. Check out how mobile can grow your business, create loyalty and develop better communication with consumers.